so·lo·viev
/səˌloʊ.viˈɛv/ · proper noun · Andrey, b. 1978, Valencia ES
- Serial founder. Co-built the largest parenting communities in the Russian-speaking internet — Mom.life and BabyBlog, 10M+ members, 500+ brand partnerships.
- One-person AI company. Designs, builds and ships AI products end to end, alone, with agents — several live in the Spanish-speaking market.
- Godson and student of the man who invented the mop — hence a lifelong obsession with simple tools that serve millions of ordinary people.
From Russian «Соловьёв», from solovéy — nightingale.
About
Twenty years of building things millions of people open every day.
I started as an engineer and CTO. The job underneath every title has been the same: find what people actually need, then build the simplest thing that delivers it at scale. That produced two of the largest online communities for parents in the Russian-speaking world, and a habit I can't shake — distrust of anything clever that isn't useful.
Today I run a one-person company from Valencia. AI agents compress what used to take a team into one pair of hands: product, code, growth, distribution. Several products are live; the interesting part is not that AI writes code — it's that one person can now carry an idea from napkin to market without asking permission.
My godfather and first business mentor was Manuel Jalón — the Spanish engineer who invented the modern mop and sold 60 million of them in 40 countries. He found problems millions of ordinary people had stopped noticing, and solved them with something simple and impossible to ignore.
Serve real people · keep it simple · let it scale
Writing — Honest Machines
Robots are getting human faces. Nobody asked whether they should.
Tesla's Optimus carries grocery bags into a Los Angeles mansion, and the internet applauds the wrong thing: not what the robot does, but how much it resembles us. Honest Machines is an essay series about that resemblance — what it costs in engineering, what it does to our psychology, and why the best household machine in history is still the dog, not the butler.
ontological honesty
/ɒn.təˈlɒ.dʒɪ.kəl ˈɒn.ɪ.sti/ · n., robot design
The principle that a machine must be recognizable as a machine at the level of reflex, not disclaimer: human kinematics where the world demands it, machine semiotics everywhere else. A robot may have hands like ours; it should not wear a face like ours.
— Honest Machines, essay series, 2026
- 01Elon Musk Is Building the Wrong Robotcoming soon
- 02We Anthropomorphize Everythingin progress
- 03Social Fast Foodplanned
- 04A Slave That Looks Like Its Ownerplanned
- 05Form Is a Promiseplanned
- 06What We Need Is a Second Dogplanned
- 07Anthropomorphism Is for Us, Not for Robotsplanned
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